Madagascar has emerged as one of the fastest growing business processing and outsourcing (BPO) centres in Africa. The Indian Ocean island country combines low wages and excellent broadband to provide francophone call centring services.
There are now over 230 BPO firms in Madagascar employing nearly 15,000 people, up from nearly zero just a decade ago. One of the country’s remarkable strengths is the best broadband in Africa with speeds that better some developed countries like France and Canada. The average salary in the sector is $ 130 a month, about half that of Morocco, Africa’s main the francophone BPO.
The bulk of the work is in data processing, some of which is quite esoteric like dissecting the movements of football players. Lalatiana Le Goff,, director general of Vivetic, among the first BPO companies in Madagascar, told quartz.com, “The Malagasies are diligent and have a real desire to learn.” Their French accent is also considered softer and more pleasant than rival countries in Africa.
Madagascar is home to a small Indian diaspora of about 20,000 mostly descended from traders from Gujarat who began moving there in the 19th century. They are prominent in the business community with about half of the richest Malagasians being of Indian origin.
January 29, 2019