Madagascar: BPO Hub

Madagascar has emerged as one of the fastest growing business processing and outsourcing (BPO) centres in Africa. The Indian Ocean island country combines low wages and excellent broadband to provide francophone call centring services. 

There are now over 230 BPO firms in Madagascar employing nearly 15,000 people, up from nearly zero just a decade ago. One of the country’s remarkable strengths is the best broadband in Africa with speeds that better some developed countries like France and Canada. The average salary in the sector is $ 130 a month, about half that of Morocco, Africa’s main the francophone BPO. 

The bulk of the work is in data processing, some of which is quite esoteric like dissecting the movements of football players. Lalatiana Le Goff,, director general of Vivetic, among the first BPO companies in Madagascar, told, “The Malagasies are diligent and have a real desire to learn.” Their French accent is also considered softer and more pleasant than rival countries in Africa. 

Madagascar is home to a small Indian diaspora of about 20,000 mostly descended from traders from Gujarat who began moving there in the 19th century. They are prominent in the business community with about half of the richest Malagasians being of Indian origin.


January 29, 2019

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About the Author

Pramit Pal Chaudhury

Pramit Pal Chaudhuri, Foreign Editor, Hindustan Times, and Distinguished Fellow & Head, Strategic Affairs, Ananta Aspen Centre

Pramit Pal Chaudhuri writes on political, security, and economic issues. He previously wrote for the Statesman and the Telegraph in Calcutta. He served on the National Security Advisory Board of the Indian government from 2011-2015. Among other affiliations, he is a member of the Asia Society Global Council, the Aspen Institute Italia, the International Institute of Strategic Studies, and the Mont Pelerin Society. Pramit is also a senior associate of Rhodium Group, New York City, advisor to the Bower Group Asia in India, a member of the Council on Emerging Markets, Washington, DC, and a delegate for the Confederation of Indian Industry-Aspen Strategy Group Indo-U.S. Strategic Dialogue and the Ananta Aspen Strategic Dialogues with Japan, China and Israel. Born in 1964, he has visited over fifty countries on five continents. Mr. Pal Chaudhuri is a history graduate from Cornell University.